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Be sure and catch Part 1 of my interview with Kim Garst here

In this show, Kim fills us in on her specific strategies for  a ton of social media related issues and functions like:

  • Protecting herself from posts or people that are full of negative energy.
  • Insights and updates about Instagram, Facebook, and Twitter
  • Read on to dig into the details.

Kim suggests that instead of UNFRIENDING them, she will simply UNFOLLOW them. She reserves unfriending for those people who are hateful, cruel or unsavory.

Something to know is that when you unfriend someone, they are NOT notified so you don’t have to worry feeling bad or “getting caught” doing it. Eventually, they might figure it out because you’ll no longer see each other’s feeds but you can deal with it if someone happens to ask.

Kim had a great suggestion for insulating yourself from seeing undesirable people or posts by creating a FRIENDS LIST. That way, you can keep track of the lives of people that you have commonality with, and build on the relationships that you really want to cultivate.

She also suggests going the extra mile and to have conversations with those people instead of just “liking” what they post.

One of the cures for this age of social anxiety and isolation is to get back to loving each other as people, and having real emotions again.

If you have a business, you can also use the Friends list to build a list for business purposes too. Clients, peers, thought leaders, you can follow those people specifically by putting them into a friends list.

Another tip is to remember that you won’t be everyone’s cup of tea. If you have thousands of FRIENDS or connections on social media, that is a lot of relationships to maintain, and it’s likely that you won’t have the same type of relationship beyond just an online one with most of them, and that is ok! Stick with the people who love and appreciate you.

You may not matter today, but you might matter tomorrow. I mean, you know, don’t think just because you don’t matter, it’s something you put out today, didn’t really resonate with someone. Doesn’t mean it won’t tomorrow, you know. So, um, it’s, it’s just again, it’s about, I think the key to all of this is being okay with who you are into in today’s space and then authentically showing up in that space.

Kim really encourages you to share more than just the perfect parts of your life too, if you burn the food, it’s ok to admit it…life happens! It’s part of being authentic. It’s important to show up, and share from your heart. What you dress like or the setting doesn’t matter as much as what you share that will impact others that are following and listening to what you have to say.

Sometimes sharing will make you feel fearful, but it’s at that exact moment is when you need to push through and not let the fear take over.

Remember that EVERYONE has a story, some are good and some are not so good, but your story has the potential to impact the life of another person and we don’t have to hesitate or be afraid to share!


FACEBOOK: I think Facebook is the platform. It’s kind of like the elephant in the room, right? It’s got so many end users. And they’re innovating at incredible rates of speed. They were kind of stagnant for a while, but then the past couple of years, they’ve just been one thing after another and part of that is annoying for those of us in the social media space know, it’s like, oh my gosh, something else.”

CHOOSING A PLATFORM: But the point is that it doesn’t really matter what your favorite platform is because I think any one platform, even LinkedIn, you, again, if you were active and you know, put yourself out there on any platform, you will do great things there. Choose one, choose one.”

“INSTAGRAM:“I think it’s getting more complex than it is that it has ever been, but I expected that because Instagram is owned by Facebook. I see Instagram going in the same directions that Facebook has evolved and it makes sense because they’re owned by Facebook, and we will ultimately start to see, and we’ve already started to see, the algorithm implementation that’s tightening up.

It’ll continue to tighten up and you know,  they’re just trying to make us pay to play. The reality of it is that so much content shared each and every day that it only makes sense that they start to try to serve up the best content. The problem becomes what’s the best content and their eyes versus our exactly know. So it’s, it’s one of those things. I think with Instagram, there’s so much more functionality now than there has ever has been a to, for them to really step into a place where from a marketing standpoint we can leverage it to a higher degree. Whether it’s clickable links and things like that, I think at that point then Instagram will probably become THE platform.

Connecting to Kim Garst:

Kim’s Book on Amazon

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